The Illegal Trade in Ivory
The illegal trade in ivory, rhino horn and tiger bone are never far away from our news coverage. Whilst products made from these items are increasingly socially unacceptable in this country, in some countries they are regarded as a symbol of social status.
Key to changing this is to understand the behaviour of those who buy ivory, rhino horn and tiger bone; why they do it and what would make them stop? We’ve been working with TRAFFIC to understand some of these issues in one of the biggest markets for these products: China.
Chinese business leaders are a key audience to influence in the changing of this behaviour, and a quick review of the marketplace reveals a confusing environment for the consumer.
We worked with TRAFFIC to produce a communications tool for Chinese business leaders that explained the facts and changing attitudes towards the purchasing of these items as corporate gifts. We focused on the fact that, far from being a welcomed gift, these items could be seen as disrespectful, with many leaders now choosing to purchase alternative items to set new trends in corporate gifting.
The tool provided ideas on what the reader could do next - a small but important step in what will be a long journey to change behaviours in the most populous country on the planet.